Inspired by the essay ‘Choice, Manipulation and the Self’, in Marco Aliberti’s and my book ‘Essays on the Optional Society – and a Letter Concerning Inclusion’ (https://lnkd.in/eYDsHX)
First they came for our clicks and our money, now they come for our soul!
Recently Google DeepMind announced that it would introduce a digital life coach as part of its AI fuelled suite of services. This should strike you with horror.
Physical life coaches are already a carbuncle on the face of our time with its dilletantes, snake oil salesmen and Elmer Gantrys. But an AI driven life coach is a pest. If Silicon Valley had heard about Martin Luther (the 16th century guy), they would perhaps argue that he is the salient parallel given that he swept away so much self-serving busy-bodiness. Yet, Luther was clear on the values he espoused, where Big Tech is certainly not. In fact, Google may argue that its chatbot life coach is value neutral, but how can this be believed even if we disregard the fact that value neutrality does not exist?
If society does not start to regulate digital chatbots we could well end up with a ‘counsellor’ representing Elon Musk values, New Age morality and West Coast culture – replete with micro-dosing of hallucinogens. Whether that is to everybody’s liking is questionable even if you can buy everything necessary for this lifestyle (sans micro-doses) through, you guessed it, Google. If you do not like the Google life coach there will, no doubt, be a digital priest available in the foreseeable future instead. That, however, raises its own set of problems.
Nevertheless, we should be careful not to be instinctive Luddites. AI has something to offer also in the field of ethics and life management; the question being whether we can safely reap its benefits. Adam Smith has in his great work, The Theory of Moral Sentiments (much better than The Wealth of Nations), explained how we should try to judge our own behaviour by adopting a neutral third-party perspective. When in a given situation we are considering what the right course of action is, we should image what a disinterested third party would see as being right.
Nowadays, instead of doing the imaging ourselves, a digital life coach could be that disinterested third party. The hitch is only how we make sure not only that the digital life coach understands our situation in life but also that it represents our personal set of values. If we allow AI access to all the available information on our lives (a big if), there is no question that mature AI will be able to master our life circumstances. But how do we make sure that our values, as they evolve, will be adopted by the digital life coach for our circumstances? Leaving this fundamental issue in the hands of the masters of the digital life coach is suicidal! In this domain, as in many others involving AI, we need a digital regulator with the task of trying to make sure that our lives are not hijacked by Big Tech and its unique mores and perspectives on life. How well such an idea will go down with the libertarians of Palo Alto and Seattle is sadly foreseeable.
The digital life coach is another of the many developments that currently pose truly existential questions. How we dive into a digital life (see the metaverse), how AI can make all professional and societal judgments better than us, how AI can find us the right life partner, how automation can eliminate the human being from being a part of the productive process are all issues we must address urgently and fearlessly. Top of our list should be to make sure that the digital tools we deploy will embody our personal ethics and unique life situation when they are advising us. Google DeepMind has given us cause to reflect on the complexities of this with urgency. But Google did not throw down an obvious gauntlet although a gauntlet it is! If we do not pick it up, we are doomed! They will take your soul if you let them!